| Category | Pages | Sessions | % of Traffic | CVR | Revenue | % Rev | |
|---|---|---|---|---|---|---|---|
| Pony Wall — PDPs | 12 | 7,861 | 2.51% | $48,683 | 41.8% | Engine | |
| Truss Spacer — PDPs | 2 | 699 | 4.15% | $8,773 | 7.5% | Best CVR | |
| Homepage (/) | 1 | 2,103 | 1.47% | $15,198 | 13.1% | Soft CVR | |
| TSN Clips & Connectors — PDPs | 457 | 7,228 | 0.76% | $27,007 | 23.2% | Leak | |
| Other Products — long tail | 1,854 | 7,632 | 0.30% | $10,844 | 9.3% | Leak | |
| Fasteners & Screws — PDPs | 211 | 2,194 | 0.77% | $2,679 | 2.3% | Attach | |
| Collections | 35 | 1,469 | 0.34% | $2,862 | 2.5% | Routing | |
| Blog / Content | 10 | 545 | 0.00% | $0 | 0.0% | No handoff |
| # | Page | Sessions | CVR | Revenue | |
|---|---|---|---|---|---|
| 1 | Homepage / | 2,103 | 1.47% | $15,198 | Soft |
| 2 | LGPW24 Pony Wall Lite 24" | 1,739 | 2.82% | $7,550 | Converts |
| 3 | PW36 Pony Wall Heavy 36" | 1,599 | 2.81% | $12,750 | Converts |
| 4 | PW24 Pony Wall Heavy 24" | 1,065 | 2.72% | $8,065 | Converts |
| 5 | LGPW48 Pony Wall Lite 48" | 771 | 2.59% | $4,600 | Converts |
| 6 | CDTBR24 Truss Spacer 24" | 685 | 4.23% | $8,773 | Converts |
| 7 | CircleTrak 550CT125 (TSN) | 507 | 0.00% | $0 | Dead |
| 8 | Blog: Wood-Stud Pony Wall Build Guide | 496 | 0.60% | $548 | No handoff |
| 9 | LGPW36 Pony Wall Lite 36" | 477 | 3.35% | $4,220 | Converts |
| 10 | Backyard Garden-House Framing Kit | 410 | 0.00% | $0 | Dead |
| Page / Group | Sessions | CVR | Revenue | Why it works |
|---|---|---|---|---|
| Pony Wall family (12 PDPs) | 7,861 | 2.51% | $48,683 | Converts 2× the site average with strong engagement. 42% of all revenue. The core of the business. |
| Truss Spacer (CDTBR24) | 699 | 4.15% | $8,773 | Best conversion rate on the store — and under-trafficked. Most upside if we feed it more visitors. |
| Pony Wall Supports (collection) | 388 | 3.61% | $3,216 | A collection page converting like a strong PDP. Proof that good category routing works. |
| Page / Group | Sessions | CVR | The Problem | What to Test / Figure Out |
|---|---|---|---|---|
| TSN Clips & Connectors (457 PDPs) | 7,228 | 0.76% | 24% of all traffic across hundreds of thin, near-duplicate pages — a third of the site's conversion rate. | Consolidate variants into parent products, then check all four: Traffic — is the feed sending broad/irrelevant clicks? Price — are we competitive on these commodity clips? Shipping — does cost sink these low-ticket carts? Page — enough specs/trust to close? |
| Long-tail products (1,854 PDPs) | 7,632 | 0.30% | A quarter of all traffic landing on pages that almost never convert and barely engage. | Lead with Traffic (pull the source — low-intent feed vs. real intent), then Price and Shipping on the low order values these carry. If intent is real and price/ship are fine, it's the Page. |
| CircleTrak PDPs (550 / 362) | 765 | 0.00% | Heavy traffic, literally zero sales, low engagement. | Traffic — likely a broad Shopping query mismatch. Also check the Page for missing specs/load data, and whether Price/Shipping on a niche bendable track is scaring buyers off. |
| Backyard Garden-House Kit | 410 | 0.00% | High traffic, zero revenue — looks like wrong-audience visitors (DIY dreamers, not contractors). | Traffic — trace the keyword/source (likely a targeting cut). It's also a high-ticket Price sticker-shock candidate: test price framing, financing, or a "request a quote" path. |
| Homepage (/) | 2,103 | 1.47% | #1 traffic and holds visitors 62s — but converts at half the rate of the product pages it should funnel to. | Page — A/B test the headline / value prop and a clearer path to the top Pony Wall products. Attention is there; the pitch isn't landing. |
| Build-guide blogs (2 posts) | ~900 | <0.8% | Strong, engaged readership that never gets pointed at a product. | Page — add in-content "shop the parts in this build" links/CTAs to the Pony Wall PDPs. Cheapest win on the list. |
Landing page → matches regex /products/, plus does not match regex pony-wall|truss-spacer|cdtbr. No setup, works on the data we already have.Session source / medium and default channel grouping, with engagement rate alongside. High traffic + near-zero engagement = a traffic-quality problem (broad Shopping/feed clicks). Real engagement but no sale = the problem is price, shipping, or the page.